Recent Experience

UX Designer, eCommerce | Blueprint Test Prep
Jul. 2022 - Present | Remote

Created data-driven design concepts, site maps, interactions, visual design artifacts, prototypes, and development documentation to improve the eCommerce website experiences for 3 company websites, averaging about 2 million visitors per year.

• Increased add-to-carts by 28% across high-traffic product pages by leading efforts to architect a responsive, learner-first web experience—spanning content strategy, product positioning, and a full visual refresh—which reversed declining conversions and informed the broader web strategy adopted across additional verticals.

• Lead design efforts in the creation of a new eCommerce store for NP learners including creating a new information architecture, style guide creation, user flows, and email templates.

• Established a Confluence space and organization of all previous eComm studies into a centralized format that increased the transparency and provided a mechanism to share knowledge across business lines and orgs within the company.

• Reduced time to navigate to checkout by 40% by working with the development team to make technical improvements to cart experience, introduce assurance messaging, and optimize viewing for mobile.

• Initiated a weekly design review session with the eComm development team that had a 98% adoption rate, which ensured team alignment before cross-functional presentations and earned team trust.

• Increased checkout conversion by 5% by conducting unmoderated usability testing and using insights to drive design decisions that decreased friction in the account creation and checkout process.

• Boosted post-purchase survey engagement by over 50% on desktop and 95% on mobile by increasing discoverability and optimizing question types by device.

• Recognized by employees and teammates for Employee of the Quarter award for exemplifying company values in Q1 2023.

UX Designer | Freelance
Jan. 2022 - Jul. 2022

Worked with individual clients on UX projects that included conducting user research and creating relevant deliverables, including wireframes, archetype personas, competitive analysis, and/or prototypes. Example projects include:

• Afterman Software: Lead UX audit, aided stakeholder alignment, and defined a visual design system as part of an update to an internal tool used by a regional credit union.

• Do Good Be Good: Conducted user interviews, secondary user research, competitive analysis, and content inventory to create insights that informed the design of low- and high-fidelity iterations of an educational mobile app concept for AmeriCorps members. Presented and handed off wireframes, prototypes, design system, style guide, and next steps to client. Spearheaded style guide and design system with eye towards accessibility.

• OSSOM Jobs: Conducted usability testing on an existing online job board website for creatives, identified and designed key interaction improvements for increased usability, completed iterative testing, and assembled handoff materials in Figma.